Building a watch collection is an exciting journey filled with passion, research, and admiration for craftsmanship. Whether you're just beginning or expanding your collection with iconic pieces like a Rolex in Alpharetta , it's important to avoid common pitfalls that many collectors face. Steering clear of these mistakes can save you time, money, and unnecessary frustration along the way. 1. Buying Based on Hype, Not Passion It’s easy to get caught up in the excitement of limited releases or popular models trending on social media. While hype can be a fun part of collecting, purchasing a watch just because it's "hot" can lead to disappointment. Always buy what you genuinely love—not just what others are raving about. 2. Ignoring the Importance of Servicing A luxury timepiece isn’t just about looks—it’s also a precision instrument. Many collectors overlook regular servicing, which can result in costly repairs down the line. Whether it's a vintage Rolex or a mod...